ANALIZA SNAGA, SLABOSTI, PRILIKA I PRIJETNJI RAZVOJA HRVATSKOG TURIZMA VAN LJETNE SEZONE : Završni rad

Turizam danas zauzima važno mjesto u gospodarstvu svake zemlje i jedan je od najbrže rastućih sektora gospodarstva. Često se uz turizam veže i sintagma industrije doživljaja i emocija koja u par riječi pojašnjava samu bit turizma. Tema ovog rada je ANALIZA SNAGA, SLABOSTI, PRILIKA I PRIJETNJI RAZVOJA TURIZMA REPUBLIKE HRVATSKE VAN LJETNE TURISTIČKE SEZONE. Hrvatska svake godine ostvaruje rast broja turista na godišnjem nivou, no očita je ogromna razlika između posjećenosti u ljetnoj sezoni u odnosu na ostali dio godine. Premda je izrađena Strategija razvoja turizma RH u kojoj stoji niz prilika koje Hrvatske može iskoristiti, potencijal je i dalje nedovoljno iskorišten. Osebujnost prirodnih, kulturnih i povijesnih dobara, posebno materijalnih i nematerijalnih pod zaštitom UNESCO-a bogatstvo su koje čini idealan temelj za razvoj turizma tijekom cijele godine. S druge pak strane, potrebno je raditi na kreiranju dodatnih sadržaja destinacije zbog novih trendova koji se javljaju, posebice proces diferencijacije proizvoda i prilagodbe proizvoda turistu. Ukoliko se planski bude radilo, pozitivan učinak na zemlju bit će višestruk kako u pogledu dugoročnog blagostanja države, ali i pojedinaca.Tourism today is an integral part of country's economic system and is one of the fastes growing sectors of the economy. And what is often linked to tourism is industry of experience and emotion that in few words explain the very essence of tourism. The topic of this paper is THE ANALYSIS OF STRENGHTS , WEAKNESSES , OPPORTUNITIES AND THREATS TOWARDS TOURSM DEVELOPMENT IN CROATIA OUTSIDE THE SUMMER SEASON. At the annual level, we can see an increase in number of tourists in Croatia but there is an obvious difference in number of visits during the summer season and the rest of the year. Although the Strategy of tourism development in Croatia is drafted and shows all the opportunities Croatia can use to develop, there is still much potential that is not used enough. Uniqueness of natural, cultural and historical goods, especially the ones that are protected by UNESCO, are the things that are a stepping stone for development of tourism troughout the entire year and not only in the summer. On the other hand, it is important to work on creating new, additional touristic offers due to the latest trends, especially the process of the product differentation and adjustment of products to tourists. If everything is done according to the plans, there will be many positive effects in the country, both in long-term prosperity of a country and prosperity of individuals