The analysis of Corporate Communications on the example of the company Belje

Ovim su radom istražene korporativne komunikacije na primjeru kompanije Belje d.d. Informacije i podaci o korporativnim komunikacijama Belja prikupljene su kroz dubinski intervju sa zaposlenicima Belja te iz internih materijala kompanije (tiskane prezentacije s općim informacijama, interno glasilo i sl.). Belje d.d. kontinuirano posluje od 1998. kada je obnovljeno od posljedica rata. U organizaciji je zaposleno preko 1500 ljudi, a kompanija je dio koncerna Agrokor. Odnosi s javnošću smješteni su u sektor marketinga i turizma koji se nalazi direktno pod Upravom kompanije. Iako se suština odnosa s javnošću (poput odnosa s medijima) usmjerava na odjel u Agrokoru, Belje vodi računa o korporativnim komunikacijama, kako s internim, tako i s eksternim javnostima. Međutim, postoje određeni nedostatci za koje autor nudi praktična rješenja kroz preporuke za unaprjeđenje interne, eksterne i digitalne komunikacije.Corporate Communications in the example of the company „Belje“ d.d. were researched by this paper . The informations and data about the corporate communications of Belje were gathered through the interviews in the form of an unformal coversation with the Belje employees and through the company's internal materials. Belje d.d. has been doing business continuously since 1998. when it was rebuilt because of the impact of the war. There are more than 1500 employees in the organisation , and the company is the part of the Agrokor Group. Services of public relations are the part of the marketing and tourism sector which is directly under the Company Management . Although the essence of public relations ( such as media relations) is directed at Agrokor department , Belje takes account of corporate communications , both with the internal public and with the external one.Thus, there are specific disadvantages for which the author offers practical solutions through recommendations for promotion of internal, external and digital communication