The attitudes of students of the University of Dubrovnik on the purchases of products and services on the internet

Internet kupovina postaje sve češći način kupovine koji omogućuje potrošačima da putem različitih online kanala dođu do željenih proizvoda i usluga bez dodatnog napora i stresa. Ujedno kupovina putem Interneta se smatra najprofitabilnijim oblikom trgovine zbog jednostavnosti i niskih troškova. Prednosti su što je kupovinu moguće obaviti u bilo koje doba dana ili noći, dostupnost različitih proizvoda, usporedba cijena proizvoda i usluga s drugim proizvođačima, a pritom štedite novac i slobodno vrijeme. Upravo je svrha ovog istraživanja bila utvrditi kakvi su stavovi studenata Sveučilišta u Dubrovniku prema kupovini proizvoda i usluga putem Interneta. Ispitivanje je provedeno na uzorku od 150 studenata preddiplomskog i diplomskog studija Sveučilišta u Dubrovniku uz pomoć metode ispitivanja, putem anketnog upitnika u razdoblju od 10. ožujka do 10. travnja 2017. godine. Rezultati istraživanja ukazuju da su ispitanici odlično upoznati s pojmom Internet kupovine. Većina ispitanika ima pozitivan stav prema ovoj vrsti kupovine proizvoda i usluga te nije imala negativna iskustvaInternet shopping is becoming the most usual shopping method which enables the consumers to find products and sevices through different online websites without additional effort and stress . In addition, Internet shopping is considered to be the most profitable way of shopping due to its simplicity and low expenses. The advantages include shopping anytime during the day or night, the availability of different products, the comparison of the prices and services with other manufacturers while saving money and free time. The purpose of this research was to determine attitudes of the students at the University of Dubrovnik towards the shopping of products and services on the Internet. The research was made in period from March 10 until April 10, 2017. on the sample of 150 undergraduate and graduate students from the University of Dubrovnik using questionnaire . The results show that the students are well informed about the Internet shopping. The most of the examinees have a positive attitude towards this shopping method of products and services and did not have negative experience