The discourse of online misogyny: a discourse analysis of three antifeminist movements

Mizogina komunikacija na internetu privlači sve više pozornosti. Provedena je analiza diskursa tri antifeministička pokreta sa značajnom online prisutnošću: pokreta za prava muškaraca, zajednice pick-up artista i pokreta GamerGate. Koristeći metode pristupa diskursu putem sociologije znanja (SKAD), detaljno je analiziran korpus tekstova proizveden od strane navedenih pokreta. Rezultati diskurzivne analize pokazuju da je riječ o tri srodna, no ne i identična diskursa, koji predstavljaju tri različite strategije prilagodbe i otpora postfeminističkom društvenom kontekstu. Diskursi navedenih pokreta utemeljeni su na rigidnim patrijarhalnim koncepcijama muškosti i mizoginim stereotipima o ženama, te predstavljaju ideologiju ressentimenta koja muškarce drži zarobljenima u štetnim i samoporažavajućim obrascima mišljenja i djelovanja.Misogynist communication on the Internet has attracted increasing attention. A discourse analysis was conducted on three antifeminist movements with a significant online presence: the men's rights movement, the pick-up artist community, and the GamerGate movement. Using the methods of the sociology of knowledge approach to discourse (SKAD), a corpus of texts produced by those three movements was analysed in detail. The results of the discursive analysis show that there are three related but not identical discourses, representing three different strategies of adaptation and resistance to a postfeminist social context. The discourses of the aforementioned movements are based on rigid patriarchal concepts of masculinity and misogynist stereotypes about women, and represent an ideology of resentment that keeps men trapped in harmful and self-defeating patterns of thought and action