Consumer behaviour when deciding to purchase luyury cosmetic prosucts - factors for evaluation

Ponašanje potrošača je proces pribavljanja i konzumiranja proizvoda i usluga, a obuhvaća i poslijeprodajne procese. Danas na svijetu postoje milijarde potrošača koji se međusobno razlikuju prema godinama, prihodima, obrazovanju te ostalim čimbenicima. Potrošači svakodnevno donose velik broj odluka vezanih uz proces razmjene i potrošnje proizvoda i usluga. Prilikom donošenja tih odluka na potrošača utječu osobni, društveni i psihološki čimbenici. Svaki potrošak kad nešto kupuje prolazi kroz proces donošenja odluke koji započinje spoznajom problema, a završava kupovinom i poslijekupovnim ponašanjem.Consumer behaviour is the process through which products are obtained and consumed, and this concept includes after-sales processes. Today there are billions of consumers across the world that differ by age, income, educational attainment and a host of other factors. Consumers yield a large number of decisions on a daily basis that relate to the processes of commerce and the consumption of goods and services. While making these decisions, consumers are influenced by personal, social and psychological factors. When buying a product, each consumer goes through a decision-making process that begins with understanding of a problem and ends with a purchase and after-sales behaviour