Gender stereotypes analysis in cartoons broadcasted on Croatian televisions

Rodni stereotipi postoje od kada postoje muškarci i žene, njihovo značenje roda i spola. Od samih početaka razvoja pismenosti (od doba Aristotela) muškarci su bili oni koji su išli u lov i čije se mišljenje uvažavalo, dok su žene ostajale doma, rađale djecu i brinule se o njima. Istraživanje se temelji na osamdeset analiziranih crtanih filmova koji se prikazuju na hrvatskim nacionalnim TV postajama te prikazuju postojanje rodnih stereotipa u svim pregledanim materijalima. Metoda koja se koristila je analiza narativa. Istraživanje također pruža uvid u prikaze fizičkih opisa likova te prikazivanje muških i ženskih likova u crtanim filmovima.Gender stereotypes exists since there were men and women, their meaning of sex and gender. From the very beginning of the development of literacy (from the time of Aristotle) men were the ones who went out to hunt and whose opinions were valued, while women stayed home, had children and took care of them. The study is based on eighty analyzed cartoons that appear on the Croatian national TV stations and show the existence of gender stereotypes in all reviewed materials. The method used is the analysis of the narrative. The study also provides insight into the views of physical descriptions of characters and showing male and female characters in cartoons