Analiza isplativosti investicije u pokretanje dječjeg vrtića – igraonice u odabranoj turističkoj destinaciji

U radu se prikazuje i analizira poslovni plan u vezi pokretanja dječjeg vrtića i igraonice u gradu Novalji. Prvo se daju neke općenite činjenice o samom pojmu poslovne ideje i plana te se opisuju glavni elementi poslovnog plana. Autorica u radu analizira razloge u vezi pokretanja projekta te se u tom smislu navodi anketno istraživanje koje je autorica sama osmislila i provela. Napravila se i SWOT analiza projekta, analiza tržišta, plan marketinških aktivnosti, plan prodaje, objasnilo tržište nabave, naveli glavni aspekti zapošljavanja i korištenja poslovnog prostora. Važan dio rada zauzima financijska analiza poslovanja gdje se daje pregled potrebnih ulaganja, potrebnog broja zaposlenika, te očekivanih prihoda i troškova za prvu godinu poslovanja te mogućih izvora financiranja. Dotaknuta je i tema zaštite na radu. Na kraju se izvodi zaključak rada.The paper presents and analyzes the business plan regarding the launch of kindergarten and playground in the town of Novalja. First, some general facts about the very concept of business idea and plan are described and the main elements of a business plan are described. The author analyzes the reasons for the launch of the project, and in this regard the research conducted by the author himself has been and is being conducted. SWOT project analysis, market analysis, marketing activity plan, sales plan, explaining the procurement market, and the main aspects of employment and use of the business premises were made. An important part of the work is a financial analysis of the business where an overview of the required investments, the required number of employees, and expected revenue and expenses for the first year of operations and possible sources of funding are given. The theme of protection at work is also noted. Finally, a conclusion is drawn