Variables influencing consumers perception of quality

Varijable koje utječu na potrošačevu percepciju kvalitete su brojne i koreliraju jedna s drugom te na stotinu načina mijenjaju potrošačevu percepciju i ponašanje u kupnji. One su kompleksne i neovisne, ali u potpunosti zavisne jedna o drugoj. Kvaliteta je ideja i cilj svakog proizvođača i svakog potrošača. Ona je neizostavan uvjet uspješnosti i poželjnosti. Ona stvara lojalnost i profit. Cijena je broj iza kojeg stoji stotinu izračuna, sirovina i nematerijalne imovine. Cijena može obogatiti ili osiromašiti proizvod. Marka je slika koja govori stotinu riječi. Ona govori sve o proizvodi, bez da to opće čini. Marka je moć i snaga koja može proizvod držati na vrhu dugi niz godina. Zemlja podrijetla je gotovo stereotipna varijabla. Iznimno važna varijabla koja ovisi o proizvodu o kojem je riječ, te još stječe svoju konkurentnost. Danas velik broj potrošača ima više informacija o proizvodima nego ikada prije, zakoni ih štite i omogućuju im informacije na temelju kojih mogu graditi svoju percepciju o proizvodima. Tržište se konstantno mijenja i prilagođava zahtjevima i proizvođača i potrošača. Svi žive u simbiozi jer ovise jedni o drugima.Variables that have an impact on the way consumers perceive quality are numerous and correlate with each other in countless ways and in doing so, they change consumers' perception and their shopping behaviour. They are complex and independent, and yet completly interdependent. Quality is an idea and the ultimate goal for every manufacturer and consumer. It is an essential condition that must be met in order to achieve success. Quality creates loyalty and profit. Behind every price there are hundreds od calculations, raw materials and intangible assets. A price can enrich a product or it can impoverish it. Brand is an image worth a thousand words. It says everything about a product, without saying anything. Brand is a force, powerful enough to keep a product successful and on top for many years. Country of origin is almost a stereotypical variable. An extremely important variable which depends on a product in question and is still gaining competitive advantage. Today, a large number of consumers has more information about products than ever before. Laws are in place to protect the consumers and provide them with information based on which they can build their perception of products. The market is constantly changing and adapting to demands of both manufacturers and consumers. They all exist in a form of symbiosis because they are mutually dependent