Sponsorship in Culture- Partnership between Culture and Economy

Tema rada je Sponzorstvo u kulturi: partnerski odnos između kulture i gospodarstva. Rad se bavi temom modela financiranja u kulturi, te potragom za sponzorima u industriji koja investitorima još uvijek nije dovoljno zanimljiva. Također, rad se bavi pojmovima kao što su menadžment u kulturi, prikupljanjem sredstava u institucijama koje se bave kulturnim radom, te sponzorskim ugovorima, te kao zaključak daje primjere uspješnog prikupljanja sredstava u ustanovama kulture, što u Hrvatskoj, što u svijetu.Subject of this thesis is Sponsorship in culture: partnership between culture and economy. Models of financing in culture, search for sponsors in industry which is still not interesting enough to investors and sponsors, is subject of this thesis as well. Thesis is explaining terms like management in culture, fundraising in institutions which contributes to cultural scene, and sponsorship contracts, and before conclusion there are examples of successful fundraising in cultural institutions in Croatia and world