Increasing competitiveness and efficiency on example of the company Kerschoffset d.o.o.

Potraga za konkurentskom prednošću glavni je cilj poslovanja svakog poduzeća. U suvremenom svijetu globalne ekonomije, svako poduzeće ima za cilj postići što veću konkurentsku prednost na tržištu, radi ostvarenja profita i poboljšanja poslovnih rezultata. Konkurentnost je moguće postići ulaganjem, a kao jedna od mogućnosti financiranja ulaganja jest i sufinanciranje kroz natječaje EU fondova. Kroz ovaj diplomski rad istražene su mogućnosti povećanja konkurentnosti poduzeća na primjeru Kerschoffset d.o.o.. Predmetno poduzeće uspješno djeluje dugi niz godina, no s vrlo malim udjelom na tržištu. S obzirom da je konkurencija u tiskarskoj industriji svakim danom sve veća i inovativnija, potrebno je uložiti u poslovanje radi povećanja konkurentnosti i učinkovitosti. Provedeno je istraživanje primjenom dubinskog intervjua, u kojemu je definirana problematika u trenutnom poslovanju, te je utvrđeno da postoji potreba za ulaganjem u proizvodni proces poduzeća Kerschoffset d.o.o. Unapređenje proizvodnih procesa, razvoj novih proizvoda i pronalaženje novih tržišta trebalo bi doprinijeti tržišnoj konkurentnosti hrvatskih proizvoda koji su povezani s umrežavanjem proizvodnje i znanja, odnosno uvođenjem novih tehnologija i tehnoloških postupaka, s modernizacijom postojećih tehnologija i tehnoloških postupaka, razvojem novih proizvoda i proizvoda s višom dodanom vrijednosti te učinkovitim korištenjem i primjenom znanja u industriji. Na zahtjevnom domaćem i međunarodnom tržištu mogu opstati samo proizvodi i usluge temeljeni na znanju, a zadovoljavajuće cijene, odgovarajuće kvalitete i prihvatljivih rokova isporuke. Kao odgovor na ove zahtjeve tržišta, potrebno je ujediniti znanost i proizvodnju u ovladavanju i primjeni novih proizvodnih tehnologija i metodologija brzog razvoja i usvajanja novih proizvoda i usluga.The quest for competitive advantage is the main goal of every business. In the contemporary world of the global economy, every company seeks to reach the market as much as possible, to gain profits and improve business results. Competitiveness can be achieved by investing, and as one of the possibilities for financing investments is co-financing through EU funds tenders. Through this graduate thesis there will be words about the possibilities of increasing the competitiveness of the company on the example of Kerschoffset d.o.o. The subject company has been successful for many years, but with a very small share in the market. As competition in the printing industry is increasingly bigger and more innovative every day, it is necessary to invest in business to increase competitiveness and efficiency. A survey was conducted on a deep interviews, which defined the prolematics in the current business, and it was found that there was a need to invest in the production process of Kerschoffset d.o.o. Improving production processes, developing new products and finding new markets should contribute to market competitiveness of Croatian products linked to networking production and knowledge, introducing new technologies and technological processes, modernizing existing technologies and technological processes, developing new products and products with higher added value and efficient use and application of knowledge in the industry. On the demanding domestic and international markets, only products and services based on knowledge can survive, with satisfactory prices, adequate quality and acceptable delivery deadlines. In response to these market demands, it is necessary to unite science and production in mastering and applying new production technologies and methodologies for rapid development and adoption of new products and services