URBAN MARKETING AND URBAN ECOLOGY

Glavni cilj ovoga rada je saznati što je to urbani marketing i urbana ekologija, kako marketing djeluje na sam grad, te kakav utjecaj ekologija ima na grad. Rad je podijeljen na dva dijela. U prvom dijelu, odnosno u trećem poglavlju pojašnjeni su pojmovi marketinga, njegov nastanak i razvoj. Nakon toga rečeno je nešto o gradu te o preduvjetima koje bi gradovi trebali razviti kako bi privukli strane investitore koji bi omogućili bolji razvitak grada u budućnosti, kako bi ga modernizirali i stručno osposobili. U šestom poglavlju govori se o funkcijama koje urbani marketing treba provoditi kako bi poboljšao javnu uslugu i sudjelovao u njenom oblikovanju. Drugi dio rada započinje sa osmim poglavljem u kojemu se govori o ekologiji i ekološkom ponašanju koje je postalo obeza današnjice. O pojmu održivog razvoja, koji podrazumjeva razvoj društva ne ugrožavajući životnu sredinu, govori se u devetom poglavlju, te se navodi grad koji ima veliku količinu potrošača i poduzeća koja imaju namjeru i mogućnost da osiguraju pozitivne društvene koristi.Main goal of this seminar is to find out what urban marketing and urban ecology means and how it effects the city itself and also what impact ecology has on the city. The seminar itself is divided in two separate units. In first part, that is third chapter, there are explained terms of marketing and the occurrence of it and its development. After that there is some word about the city and also about the preconditions that the cities should make in order to attract foreign investors who would enable better development and sustainable growth in the future that the city could be modernized and professionally skilled. In sixth chapter we talk about the functions that urban marketing should implement in order to improve public service and participate in its shaping. The second part of the seminar begins with chapter eight where there is explanation of ecology and ecologically sensitized behavior that is obligation nowadays. About the term sustainable development that means the development of society without endangering life environment there is word in chapter nine and the city that has big quantity of consumers and businesses with intention and ability to ensure positive social benefits