KULTURNI TURIZAM S POSEBNIM OSVRTOM NA GRAD DUBROVNIK

Odnos kulture i turizma je relativno novi međuodnos u teoriji i praksi hrvatskog turizma. U suvremeno vrijeme svjesni smo odmaka od masovnog turizma i stvaranja novih specifičnih oblika turizma koji turistu pružaju puno više od samog mora i sunca. Jedan od oblika specifičnog turizma koji raste uzlaznom putanjom je i kulturni turizam. Označava kretanje ljudi, kulturnih turista, uzrokovano kulturnim atrakcijama izvan mjesta njihova stanovanja u cilju zadovoljenja kulturnih potreba posjećivanjem bogate kulturno – povijesne baštine i kulturnih ljepota. Pretpostavka razvoja takve vrste turizma je uz postojanost atraktivnih kulturnih pull faktora i razvijenu svijest o kulturnom turizmu, zadovoljenje turističke potražnje, predviđanje mogućih trendova kao i stvaranje konkurentske prednosti. Danas su top destinacije one koje turistima omogućuju doživljaj, odnosno bavljenje aktivnostima koji valoriziraju kulturu i tradiciju, te svoju ponudu prilagođavaju njihovim potrebama, ponašanju, interesima i motivima. Primjer hrvatske destinacije kulturnog turizma je najpoznatija hrvatska turistička destinacija Dubrovnik. Dubrovnik ima sve predispozicije za razvoj kulturnog turizma i podizanje istog na višu razinu, ali sama postojanost kulture nije nužna za uspješni razvoj kulturnog turzima. Kulturni turizma Dubrovnika, mogućnosti i predispozicije za njegov razvoj kao i poticajni i ograničavajući faktori tema su ovog rada.The relationship between culture and tourism is a relatively new interrelation in the theory and practice of Croatian tourism. In contemporary times, mass tourism is being left behind and new specific forms of tourism, which offer tourists much more than just the sea and the sun, are being crated. One specific types of tourism, which has been increasingly developing, is culture tourism. Culture tourism is characterised by the movement of people, culture tourists, caused by culture attractions outside their place of residence with the goal of fulfilling cultural needs by visiting rich cultural-historical heritage and beautiful cultural sights. Along with attractive pull factors and the awareness of cultural tourism, this type of tourism has to be supported by fulfilling tourism demand, by anticipating future demands as well as creating an advantage in relation of the competition. Today, top destinations are the ones that give tourists the best experience, or in other words, provide activities that value culture and tradition, as well as adopt their offer to the needs, behaviour, interest and motivations of tourists. An example of a Croatian cultural tourism destination is Croatia’s most famous destination, Dubrovnik. Dubrovnik has all predispositions for developing cultural tourism and raising it to the next level. However, the existence of culture in itself is not necessary for the successful development of cultural tourism. Cultural tourism of Dubrovnik, its possibilities and the predispositions for its development, as well as stimulating and limiting factors, are the topic of this paper