ENTERPRENEURIAL ENVIRONMENT IN CROATIA

Poduzetnici se bore za osnivanje, opstanak i poslovanje svoga poduzeća. Na poduzeće bitno utječe okruženje u kojemu se nalazi, stoga poduzetnik mora detaljno i konstantno proučavati i pratiti poduzetničko okruženje. Tako će se poduzetnik upoznati s problemima i slabostima kako bi na vrijeme mogao reagirati i pripremiti poduzeće na okolnosti koje dolaze. Praćenjem poduzetničkog okruženja, poduzetnik će moći iskoristiti sve prednosti i poslovne prilike koje mu se pružaju te na taj način ostvariti uspješnije poslovanje od svoje konkurencije. Predmet proučavanja ovog završnog rada je poduzetničko okruženje u Republici Hrvatskoj. Analizirat će se oblici financiranja poduzetničkog pothvata, potporne institucije i mjere poticanja poduzetništva. Napravit će se analiza okruženja privatnog poduzeća “Škole stranih jezika YES d.o.o.”Entrepreneurs struggle for the establishment, survival and performance of their companies. The environment, in which the company is located, significantly affects the company, so the entrepreneur must thoroughly and constantly study and keep an eye on the business environment. In that way the entrepreneur will be acquainted with the problems and the weaknesses so he would be able to react in time and prepare the company for the circumstances that may come. By tracking the entrepreneurial environment, the entrepreneur will be able to take full advantage and the opportunities that the business offers him, and thus achieve a more successful business than the competitors'. The subject of study in this final paper is the entrepreneurial environment in Croatia. The forms of financing entrepreneurial ventures, support institutions and measures for encouraging entrepreneurship will be analysed here. The analysis of the environment of a private enterprise "Language School YES d.o.o." will be made