Reporting about Croatia men's national handball team in Poland in 2016: content analysis of daily newspapers

Rukomet je od svojih početaka zauzimao veliku pažnju javnosti, a pojavom medija i ostvarivanjem vrhunskih rezultata hrvatskih rukometaša, postao je jednim od nacionalnih sportova u Hrvatskoj. Sportsko novinarstvo ima svoje specifičnosti, pogotovo ono u tiskanim medijima koje se danas nalazi u nezavidnoj situaciji zbog pojave novih medije koje omogućuju ažurniji prijenos sportskih događaja. Tema ovoga rada je izvještavanje hrvatskih dnevnih novina o hrvatskoj rukometnoj reprezentaciji na Europskom prvenstvu u Poljskoj 2016. godine. Pokušava se pronaći odgovor na pitanje pristranosti novinskih članaka, posebno onih koji se odnose na pobjede i poraze rukometne reprezentacije, prvenstveno na veličanje reprezentacije nakon pobjede i kritiziranje nakon poraza. Također, problem pristranosti ispituje se i kod članaka o protivničkim reprezentacijama, odnosno njihovoj prisutnosti. Temeljna hipoteza glasi kako su hrvatske dnevne novine (Jutarnji list, Večernji list i Slobodna Dalmacija) bile pristrane prilikom izvještavanja, a ona je kroz analizu sadržaja djelomično potvrđena, a varira ovisno o tome jesu li članci objavljeni u nacionalnim ili regionalnim novinama te jesu li članci tematski vezani uz pobjedu ili poraz. Prikazano je i kako dnevne novine nisu dovoljno izvještavale o protivničkim reprezentacijama te tako onemogućili čitateljima cjelokupni uvid. Dnevne novine više su pažnje na naslovnicama pridavale pobjedama, a samim time i koristile pobjedu kako bi povećale broj prodanih primjeraka. Novinari bi trebali raditi na tome da se oslobode svih utjecaja, radilo se o tržištu ili osobnim stavovima, a težiti tome da se drže načela novinarske profesije.From it's begging handball has been drawing attention, ecpecially with the huge media support and the fact that Croatian national handball team has been achieving great success throught many years, handball has been one of the Croatian national sports. Sports journalism has it's specifics, especially in the print media, such as newspapers, that are today dealing with lots of problems due to phenomenon of the new media that has the ability to provide information about sports events much more accurate that the print media has. The main thesis deals with partiality in Croatian daily newspapres (Jutarnji list, Večernji list and Slobodna Dalmacija) that were reporting about Croatian national handball team in the European handball championship in Poland 2016. The main goal was to find answers about partiality in articles whose topic were wins and losses of Croatian national handball team, regarding exaltation after winning and criticism after loosing. The main hypothesis about partiality, researched through analysis of content, has been partially confirmed because not all daily newspapers were reporting in the same way about losing and winning, itdepended on the fact that the newspapers were national or regional oriented and that the articles were talking about wins or losses. The research has also shown that daily newspapers weren't reporting enough about rivals which means that the audicence coluld'nt's get the full picture of situation. Daily newspapers were also giving more attention on the cover page to the articles about wins then they were giving the articles about losses. Also, it was shown that newspapers were using representation win so they could increase print sale. Journalists shouldt'nt be influenced they should be focusing on the principles and standards od journalist profession