Corporate social responsibility in the banking sector in the Republic of Croatia

Primjena društveno odgovornog poslovanja je postala sve učestalija jer se pokazalo da društveno odgovorno poslovanje (DOP) donosi korist i organizacijama, a ujedno i njihovim dionicima. Rad daje uvid u teorijsko motrište DOP-a, s posebnim naglaskom na bankarsku djelatnost i primjenu koncepta društveno odgovornog poslovanja banaka u Republici Hrvatskoj. Posebna pozornost je posvećena bankarskom sektoru upravo zbog ključne uloge koju je ovaj sektor imao u posljednjoj financijskoj krizi. U empirijskom dijelu rada istražuje se putem ankete utječe li polje znanstvenog obrazovanja na stavove o DOP-u. Istraživanjem su obuhvaćeni studenti ekonomije i studenti kemijskog inženjerstva. Rezultati istraživanja upućuju da polje obrazovanja pozitivno djeluje na stavove studenata prema DOP-u i ukazuju na nužnost obrazovanja svih studenata o DOP-u jer su upravo oni ti od kojih se u bliskoj budućnosti, ulaskom na trţište rada, očekuje da počnu primjenjivati navedeni koncept kao zaposlenici, a jednog dana i potencijalni menadžeri i vlasnici poduzeća.Usage of the corporate social responsibility (CSR) has become more frequent because it's been shown that it also benefits the organizations, and also their stakeholders. This work gives insight into theoretical view of the CSR, with special emphasis on banking activities and the appliance of the concept of CSR into banks in the Republic of Croatia. Special attention is dedicated to the banking sector because of its key role in the recent financial crisis. In the empirical part of the paper there is research based on the questionnaire on the influence of science education on views about CSR. Research includes students of economics and students of chemical engineering. Results point out that field of education positively affects the views of the students towards CSR and shows us the necessity of education of all students on CSR because they are the ones expected, with the entrance in the near future into the labour market, to start the usage of the concept as employees and one day also as potential menagers and company owners