The analysis of technological structure and competitiveness of manufacturing industry in the Republic of Croatia

U doba globalizacije, otvorenosti prema međunarodnoj razmjeni i proizvodnih mobilnosti traže se rješenja za prijetnje globalizacije, a ključno je održavanje ravnoteže između vlastitog identiteta zajednice i globalnih trendova te način djelovanja na povećanje konkurentnosti tom ravnotežom. Poznato je da je povećanje bruto domaćeg proizvoda temeljni cilj svake nacionalne ekonomije ili promatrano iz perspektive industrije povećanje bruto dodane vrijednosti industrije, a pritom su inovativnost i znanje postali ključni za to dok su ljudska kreativnost i inovativnost postali pak najvrjedniji proizvodi. U radu je analizirana tehnološka struktura prerađivačke industrije, njena konkurentnost i inovacije kao odgovor na izazov slabe konkurentnosti.In the age of globalization, openness to international trade and productive mobility we seek solutions to the threats of globalization, and it is essential to maintain a balance between our community identity and global trends. Also, it is important how we act to the increase in competitiveness along with this balance. It is known that the increase in the gross domestic product is a fundamental goal of each national economy. Viewed from the perspective of industry the increase of gross value added of industry matters. At the same time, innovation and knowledge have become crucial while human creativity and innovation have become the most valuable products. The paper analyzes the technological structure of the manufacturing industry, its competitiveness and innovation as the response to the challenge of weak competitiveness