Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić

Sam početak marketinga u ugostiteljstvu javlja se s prvim točionama pića, prenoćištima, odmaralištima, kavanama, kafićima i restoranima. Razvojem Interneta, pojavom prvih mobilnih uređaja, tableta, prijenosnih računala, odnosno općenito informatizacijom društva postaje evidentno kako je marketing aktivnost koja zahtjeva konstantan rad, kreativnost i inovativnost. Informatizacija ugostiteljstva uzima sve veći mah te je danas nezamislivo ne koristiti Internet i online marketing u ugostiteljstvu. Na praktičnom primjeru vinske kuće Hažić detaljnije je pojašnjeno korištenje Internet i online marketinga te su predložene marketinške mogućnosti i budući tijek razvoja vinske kuće Hažić.The very beginning of marketing in hospitality occured with first beverage taprooms, guesthouses, resorts, taverns, coffee shops and restaurants. With the developement of Internet, appearance of the first mobile devices, tablet computers, laptops, that is with general computerization of the society, it became evident that marketing is an activity which demands constant work, creativity and innovation. Computerization of hospitality is on the rise, so today it is unthinkable not to use the Internet and online marketing in hospitality. The usage of Internet and online marketing is more closely explained on a practical example of Hažić wine house, and marketing opportunities and the future course of development of Hažić wine house are suggested