The Influence of Social Network Sites in Business Enterprise

U današnje vrijeme, društvene mreţe predstavljaju vaţan alat modernog poslovanja kojima se sluţe brojna poduzeća, za oglašavanje svojih proizvoda, usluga, povećanja prometa i sliĉno. Marketing na društvenim mreţama predstavlja komunikacijsku strategiju svakog modernog poduzeća. Cilj svakoga poduzeća u konaĉnici jest ostvarivanje trţišne dobiti, samim time svrha ovoga rada jest prikazati utjecaj, odnosno ulogu koju imaju društvene mreţe u procesu utjecaja na rad poduzeća i njihova ostvarivanja trţišne dobiti. Na samom kraju rada prikazati ću pozitivan i negativan primjer utjecaja društvenih mreţa na poslovanje poduzeća, te pokušati dati prognozu koja se odnosi na budućnost odnosa društvenih mreţa i poslovanja poduzeća. Tvrtka Coca-Cola primjer je iznimno dobr voĊenog marketinga, koji svoju komunikaciju putrem društvnih mreţa vješto koristi u svrhu promocije svojeg poslovanja.Nowadays, social network sites represent a very important tool of modern enterprises which is used by many companies to advertise their products, services, increase of product sales and alike. Marketing on social networks represents the communication strategy of every modern company. Making a profit is in the end, the main goal of every company. Therefore,the main purpose of this paper is to represent the influence, respectively therole, which social networks have in influencing the process of business and market gain.At the end of this paper, I will represent positive and negative examplesof the influence and impact that social networks have on the performance of a company and I will try to predict the futurerelationship between social networks and business enterprises. The Coca-Cola Company is an example of exceptionally well-run marketing which skillfully uses its communication through social networks to promote its business