Media Representation of a Healthy Life: a Sound Mind in a Sound Body?

Ovaj rad bavi se izvještavanjem internetskih medijskih portala u RH o zdravom životu i načinima na koji oni to rade. Pitanje je izvještavaju li mediji doista o zdravom načinu života ili teme o instantnom poboljšanju fizičkog izgleda pakiraju pod zdrav život? U tu je svrhu provedena kvantitativna analiza sadržaja tekstova s internetskih portala. Uzorak je obuhvatio sve tekstove o zdravom životu s pet najčitanijih hrvatskih portala u tromjesečnom razdoblju. Rezultati provedenog istraživanja idu u prilog medijima, jer pokazalo se kako su najviše pisali upravo o zdravlju općenito, kao i o što zdravijim načinima unosa namirnica, dok su tekstovi o dostizanju idealnog fizičkog izgleda, kao i oni koji služe isključivo u svrhu promocije određenih proizvoda ostali u drugom planu. Ipak, istraživanje je između ostalog potvrdilo i kako se većina analiziranih tekstova ne poziva na znanstvene rezultate i relevantne autoritete, što dovodi u pitanje vjerodostojnost tih tekstova.This paper deals with Croatian online media portals reporting about healthy life and the ways they do it. The question is whether the media really report on a healthy lifestyle or the topics of instant improvement in physical appearance is packed under a healthy lifestyle? For that purpose, a quantitative analysis of the article content from online media portals was carried out. The sample included all articles on healthy life within the five most popular Croatian portals in the quarterly period. The results of the research are in favor of the media, as it has been shown that they mostly wrote about health in general, as well as the healthy ways of nutrition, while the articles on reaching the ideal physical appearance, as well as the ones used exclusively for promotion of certain products, remained in background. Nevertheless, the research has confirmed, among other things, that most of the analyzed articles didn't rely on scientific results or relevant authorities, which questions the credibility of these articles