Acceptance of a concept of self driving cars for luxury guests in the city of Dubrovnik

Autonomous technology is gaining more attention and interest during the last few years. Many big companies are investing in development of fully autonomous vehicles to provide their customers a transport service from one location to another. The purpose of this research paper was to find the level of demand for that kind of technology in Dubrovnik area and survey was chosen as appropriate method. The survey was distributed to 108 participants who were guests of luxury 5-star hotels in Dubrovnik and it measured their level of concern, interest, and willingness to pay for autonomous technology and what are the deciding factors when it comes to autonomous vehicles. Results suggested that there is moderately high interest for autonomous vehicles, especially for younger participants which indicated the highest interest among all age groups .Additionally, results also indicated that males were more interested in autonomous vehicles than were females. There is still high level of concern among participants and based on these findings, future researches should focus that those concerns are resolved so the transition to autonomous vehicle becomes quicker