BUSINESS IN LOCAL GOVERNMENT

Lokalna samouprava neposredna je razina vlasti i sudjelovanja građana u kojoj se ogleda uspješnost demokracije u cjelini. Sustav je to lokalnih jedinica koje samostalno i u okviru vlastitih prihoda odlučuju o građanima primarno bitnim pitanjima i pružaju javne usluge. Ovaj rad je podijeljen u nekoliko poglavlja od kojih svako tvori zasebnu cjelinu. Prvo poglavlje se odnosi na definiciju lokalne samouprave i njezine specifičnosti, poput optimalne mogućnosti za iskorištavanje sredstava iz EU fondova. Također je naglašena potreba za suradnjom lokalnih jedinica i društvenim marketingom. U drugom poglavlju se razmatra odnos poduzetništva i lokalne samouprave, to jest, uloga lokalne samouprave u razvoju poduzetništva s obzirom na poznavanje ondašnje gospodarske klime i potreba građana. Treće poglavlje prikazuje razvoj i sadašnje stanje lokalne samouprave u Republici Hrvatskoj te pozitivni trend volonterskog rada u izradi programa od interesa građana. Objašnjena je i uloga velikih gradova u razvoju poduzetništva u zemlji te njihov odnos s drugim lokalnim jedinicama. Posljednje poglavlje se fokusira na Brodsko-posavsku županiju i grad Slavonski Brod. Ponuđen je pregled snaga, slabosti, prilika i prijetnji razvoju poduzetništva i na temelju njih donesenih ciljeva Strategije razvoja gospodarstva grada Slavonskog broda.Local self-government is an immediate level of government and citizen participation that reflects the success of democracy as a whole. It is a system of local units that independently and within their own revenues decide on citizens primarily relevant issues and provide public services. This paper is divided into several chapters each of which forms a separate whole. The first chapter deals with the definition of local self-government and its specifics, such as optimum opportunities for resources from EU funds. The need for cooperation between local units and social marketing has also been emphasized. The second chapter deals with the relationship between entrepreneurship and local self-government, that is, the role of local self-government in the development of entrepreneurship with regard to knowledge of the economic climate and the needs of citizens. The third chapter presents the development and current state of local self-government in the Republic of Croatia and a positive trend of volunteer work in developing programs of citizens' interest. The role of large cities in the development of entrepreneurship in the country and their relationship with other local units has been explained. The last chapter focuses on the Brodsko-Posavska County and the town of Slavonski Brod. An overview of the strengths, weaknesses, opportunities and threats to the development of entrepreneurship has been offered and so have the goals of the Slavonski Brod Development Strategy