PACKAGING AND DESIGN OF ORGANIC PRODUCTS

U Republici Hrvatskoj je sve razvijenija svijest domaćih kupaca o važnosti zdrave prehrane te tako dolazi i do povećanja ekoloških proizvođača. Ekološki proizvod je onaj proizvod, koji je proizveden i označen sukladno s odredbama Zakona o ekološkoj proizvodnji poljoprivrednih i prehrambenih proizvoda i propisa donesenih na temelju njega. Danas se dosta pažnje pridaje ambalaži proizvoda jer ona ne samo što štiti izgled, oblik, količinu i kvalitetu robe, stavljena je u funkciju komuniciranja s potrošačem. Ambalaža je ključ za isticanje prednosti i prenošenje dodanih vrijednosti proizvoda koje odgovaraju potrebama suvremenih kupaca i potrošača. U prodaji proizvoda oblik proizvoda također ima vrlo značajnu ulogu. On je prvi poticajni čimbenik za kupnju novog proizvoda, a ništa manju ulogu nema i u prodaji već poznatog proizvoda. Oblikom proizvoda bavi se dizajn. Iako trenutno svijest potrošača predstavlja ključni faktor prilikom kupovine ekoloških proizvoda, bit će potrebno ulagati napore u ambalažu i dizajn tih proizvoda u budućnosti kada se tržište razvije.In the Republic of Croatia, domestic consumers are increasingly aware of the importance of healthy eating and there is also an increase in ecological producers. The ecological product is the product that is produced and labeled in accordance with the provisions of the Law on Organic Production of Agricultural and Food Products and the Regulations adopted on the basis of it. Today, the product packaging is given a lot of attention because it not only protects the look, shape, quantity and quality of the goods, it is placed in the function of communicating with the consumer. Packaging is the key to highlighting the benefits and passing value-added products that meet the needs of modern consumers and consumers. In product sales, the form of the product also plays a very important role. It is the first incentive to buy a new product, and there is no less important role in selling the already well-known product. Product design is concerned with design. Although current consumer awareness is a key factor in purchasing eco-products, it will be necessary to invest in the packaging and design of these products in the future when the market develops