Logistics menagement as a factor competitiveness of tourist destination - example of Istria

Cilj diplomskog rada bio je analizirati u teoriji, a kasnije i na praktičan način, na osnovu zadanog primjera, ulogu logistike u turizmu, odnosno makro razinu turističke destinacije i razvoj prometa usporedno sa razvojem turističke destinacije. Logistika podrazumijeva shvaćanje da su danas sve veće i raznovrsnije želje i potrebe korisnika na turbulentnom tržištu potaknule menadžment da se sve više okreće logističkim aktivnostima. Glavno obilježje logističkog menadžmenta je upravo njegova fleksibilnost i adaptibilnost što znači u svakom trenutku biti spreman i otvoren na eventualne promjene u potražnji. Također, analiziran je i praktičan dio kao što je prethodno navedeno, a analizirana cjelina je Istarska županija. Što se tiče analiziranog dijela rada prikazani su opći podaci o primjeru, povijesni razvoj prometnica i usporedno s tim i razvoj turizma i turističkih destinacija. Navike potrošača su se uvelike promijenile posljednjih godina. S jedne strane došlo je do razvoja novih prometnih oblika te velikih razlika u kupovnoj moći. S druge strane, globalizacija je prouzročila velike promjene u njihovim željama i potrebama što se reflektira u raznim načinima putovanja. Može se zaključiti kako je promet veoma važan čimbenik u upravljanju destinacijskog menadžmenta ali isto tako, da je logistika kao organizacijski sustav još značajnija i šira od same usporedbe sa prometom.The aim of the thesis was to analyse the theory, and later in practical terms, based on the given examples, the role of logistics in tourism, from the macro point of view of the turistic destination and traffic developement comparatively with the develpomenet of the turistic destination. Logistics implies that needs and wishes of consumers are daily increasing, influenced by turbulent markets, so managing should be more involved into logistics activities. The main feature of logistics management is its flexibility and adaptability, which means that it is ready and open at any time to any changes in demand. Also, a practical part has been analysed as mentioned above, based on the Istrian County. More details on the historical development of the roads and closely related to the development of tourism and tourist destinations are presented with details in the practical part of the work. Consumers habits have changed considerably in recent years. On one hand, there have been new traffic patterns and big differences in purchasing power. On the other hand, globalization has caused major changes in their wishes and needs that are reflected in different ways of traveling. It can be concluded that traffic is a very important factor in destination management, but also that logistics as an organizational system is even more significant and wider than traffic by itself