The organization of European and world sports events and its influence on economy in the host city

Europska i svjetska sportska događanja su masovne manifestacije koje, općenito gledano, imaju važnu ulogu u promicanju sporta, turizma i ekonomije, a pritom su globalno popraćena privlačeći velike mase ljudi. Ključan faktor u održavanju takvih velikih sportskih manifestacija je vrlo složena i zahtjevna organizacija koja obuhvaća proces planiranja, organizacije i realizacije. Gradovi u kojima se organiziraju velika sportska događanja trebaju zadovoljiti određene uvijete bez kojih ne bi bili u mogućnosti za provedbu samog sportskog događanja, i iz tog razloga vrijeme pripreme odnosno sama organizacija velikih sportskih događaja traje i nekoliko godina. Danas sportska događanja okupljaju mase ljudi gdje dolazi do povećane potrošnje, što gradu domaćinu daje priliku da uspostavi jača i nova ekonomska kretanja koja će mu služiti u daljnjem razvoju. U skladu s time, ovim radom analizira se ekonomski utjecaj organizacije velikih sportskih događanja na grad u kojem se održavaju, a u tu svrhu provedeno je istraživanje Olimpijskih Igara održanih u Londonu 2012. godine i Svjetskog nogometnog prvenstva u Brazilu 2014. godine sa svrhom analize utjecaja održanih sportskih događaja na London i Brazil, kao gradove domaćine analiziranih sportskih događanja.European and world sporting events are massive events which, generally speaking, have an important role in the promotion of sport, tourism and economy, globally watched and they attract large crowds of people. A key factor in maintaining such major sporting events is very complex and demanding organization that covers the planning, organization and implementation. Cities that organize big sports events should have to meet certain conditions, without it they would not be able to implement the sporting events, and therefore the preparation time or even the organization of major sporting events takes several years. Today, sporting events bring together crowds of people coming to the increased consumption and they give host city an opportunity to establish a stronger and new economic developments that will serve him in further development. Accordingly, this paper analyzes the economic impact of the organization of major sporting events in the city in which they are held, and for this purpose a survey was conducted of the Olympic Games held in London in 2012 and the World Cup in Brazil in 2014 with the aim to analyze the influence of a held sporting events on London and Brazil, as host cities of the analyzed sporting events