The ethics in entrepreneurship

Ovim diplomskim radom ukazuje se na problematiku današnjice glede poslovne etike. Naglasak se stavlja na etiku u poduzetništvu. Istaknuti su najčešći moralni problemi s kojima se susreću današnji poduzetnici i želi se naglasiti važnost etike u svim poslovnim odnosima i odlukama. Zadaća svakog poduzetnika, koji se želi voditi načelima etike, jest da uspostavi ravnotežu između ekonomske i društveno odgovorne strane poslovanja. Samo na taj način, na današnjem promjenjivom tržištu, poduzetnik može ostvariti uspješno poslovanje na dugi rok.The aim of this M.A. thesis is to point out the problems of today’s business ethics, with the emphasis on ethnics in entrepreneurship. It points out the most common moral problems of today’s entrepreneurs and it highlights the importance of ethics in all business correlations and decision makings. The task of every entrepreneur, if they want to run a business on ethic principals, is to maintain the balance between economically and socially responsible management. That way only, in today’s unstable market, the entrepreneur can achieve successful business results in long period