Add to ORKGThe paper aims to investigate the role of purchasing and marketing in collaborative product development when they involve suppliers and customers. Six collaborative development product development projects at different large high-tech firms are studied. The results show that purchasing and marketing differ in regard to their contributions and roles of managing partner relationships. Purchasing appears to collaborate more with R&D and have well-established routines, processes and strategies for handling both technical and relational issues with suppliers. Marketing, on the other hand collaborate less with R&D and have fewer routines, processes and strategies for managing customers involved in product development
This article is the second in a series of two focusing on the involvement of suppliers and, more spe...
This paper explores the concept of partnerships between buyers and suppliers in the global automotiv...
In strongly competing markets, such as the automotive industry, collaboration between clients (e.g.,...
Firms are increasingly involving suppliers in new product development (NPD) and one reason for this ...
Both within academia and practice, the involvement of purchasing and suppliers in product developmen...
There is already a wide acceptance on the importance of involving supplier and customer companies in...
With increasing outsourcing and the growing importance of product innovation as a means for creating...
There is already a wide acceptance on the importance of involving supplier and customer companies in...
The role of purchasing in product development has increasingly become a popular subject both with re...
In order for companies to stay competitive on their market today, they need to have a rigid innovati...
The evolution of the purchasing discipline has provided evidence for the importance of supplier rela...
Purchasing is evolving into a strategic business activity and thus also a potential contributor to t...
This paper explores the concept of partnerships between buyers and suppliers in the global automotiv...
This article is the second in a series of two focusing on the involvement of suppliers and, more spe...
This paper explores the concept of partnerships between buyers and suppliers in the global automotiv...
In strongly competing markets, such as the automotive industry, collaboration between clients (e.g.,...
Firms are increasingly involving suppliers in new product development (NPD) and one reason for this ...
Both within academia and practice, the involvement of purchasing and suppliers in product developmen...
There is already a wide acceptance on the importance of involving supplier and customer companies in...
With increasing outsourcing and the growing importance of product innovation as a means for creating...
There is already a wide acceptance on the importance of involving supplier and customer companies in...
The role of purchasing in product development has increasingly become a popular subject both with re...
In order for companies to stay competitive on their market today, they need to have a rigid innovati...
The evolution of the purchasing discipline has provided evidence for the importance of supplier rela...
Purchasing is evolving into a strategic business activity and thus also a potential contributor to t...
This paper explores the concept of partnerships between buyers and suppliers in the global automotiv...
This article is the second in a series of two focusing on the involvement of suppliers and, more spe...
This paper explores the concept of partnerships between buyers and suppliers in the global automotiv...
In strongly competing markets, such as the automotive industry, collaboration between clients (e.g.,...