Production-related Staff\u27s Perception of Manufacturing Strategy at a SMME

Today\u27s global competitiveness urges SMMEs to pay attention to their MS process. The purpose of this case study at a Swedish SMME, mainly conducted through interviews with production-related staff: staff with direct connection to everyday production work, is to explore their perception of the MS content. The study shows that communication is the main obstacle for production-related staff\u27s perception of the MS. Their perception is diverse and based on a multitude of factors, such as employment period, organizational belonging, and the employees’ own interest. Several problem areas are identified and need to be investigated further