Beyond sickcare: Collaborative value creation emphasizing health in healthcare

The public service logic (PSL) offers an alternative to the predominant intra-organizational and ‘productionesque’ model of value creation. While the inter-organizational and networked nature of value creation is acknowledged in PSL, the value propositions that organizations offer to public service users remains poorly understood. This article seeks to contribute to an enhanced conceptual understanding of PSL, at the same addressing a paramount challenge to many countries: An increasing number of elderly patients with multiple and chronic diseases. Rather than offering separate propositions, public service organizations should increasingly collaborate to offer coordinated propositions that better address the users’ broader life situations