Add to ORKGThe premium vehicle segment has focused on excellent manufacturing quality, while in contrast the luxury segment has focused on emotional and personalized appeal. We perform qualitative analysis of interviews with Italian, Swedish, and American premium and luxury vehicle manufacturers. Results indicate customers of luxury vehicles now consider quality attributes previously considered only by customers of the premium segment. We quantitatively model this design communication process, and show luxury vehicle manufacturers that neglect benchmarking against the premium segment risk low perceived quality
The research regarding luxury products in developed economies can be found in many literatures, neve...
The current study adds to the literature on the indirect effect of luxury brand perceived value on p...
This research examines consumer reactions to three common positioning strategies used for luxury ite...
AbstractAt the early stages of the product development, it is important to set up customer's require...
This study explores how professionals from the Volvo Car Group and VolvoGroup Truck Technology under...
At the early stages of the product development, it is important to set up customer's requirements an...
At the early stages of the product development, it is important to set up customer\u27s requirements...
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth...
Implementation of methods for perceived quality evaluation is an integral part of the automotive man...
Departing from the phenomenon of a decline in product sales indicated by customer complaints regardi...
The supremacy of the automotive manufacturers in the modern world is no longer driven by them achiev...
I use a hedonic pricing model to analyze which characteristics consumers are willing to pay more for...
ABSTRACTThe purpose of this study is to value the quality attributes of economy car models, that is,...
Customization is a growing trend in several markets, ranging from a few customizable options to besp...
Implementation of methods for perceived quality evaluation is an integral part of the automotive man...
The research regarding luxury products in developed economies can be found in many literatures, neve...
The current study adds to the literature on the indirect effect of luxury brand perceived value on p...
This research examines consumer reactions to three common positioning strategies used for luxury ite...
AbstractAt the early stages of the product development, it is important to set up customer's require...
This study explores how professionals from the Volvo Car Group and VolvoGroup Truck Technology under...
At the early stages of the product development, it is important to set up customer's requirements an...
At the early stages of the product development, it is important to set up customer\u27s requirements...
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth...
Implementation of methods for perceived quality evaluation is an integral part of the automotive man...
Departing from the phenomenon of a decline in product sales indicated by customer complaints regardi...
The supremacy of the automotive manufacturers in the modern world is no longer driven by them achiev...
I use a hedonic pricing model to analyze which characteristics consumers are willing to pay more for...
ABSTRACTThe purpose of this study is to value the quality attributes of economy car models, that is,...
Customization is a growing trend in several markets, ranging from a few customizable options to besp...
Implementation of methods for perceived quality evaluation is an integral part of the automotive man...
The research regarding luxury products in developed economies can be found in many literatures, neve...
The current study adds to the literature on the indirect effect of luxury brand perceived value on p...
This research examines consumer reactions to three common positioning strategies used for luxury ite...