Direct marketing

Gašparić, Tea

Publication date

September 2017

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Economics.

Abstract

Izravni marketing, povijesni razvoj izravnog marketinga, temelji izravnog marketing koji uključuju karakteristike, ciljeve, funkcije i strategiju, kanali izravnog marketinga odnosno koje sve vrste postoje, uloga baza podataka i ciljevi baza u izravnom marketingu, primjeri izravnog marketinga u praksi

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Direct marketing

Gašparić, Tea

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Publication date

September 2017

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Economics.

Direct marketing

Abstract

Extracted data

Direct marketing

Abstract

Extracted data

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