Data mining as a tool for customer relationship management

Macanga, Anamarija

Publication date

September 2017

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Information Systems Development.

Abstract

U ovom radu obra]eno je rudarenje podataka kao tehnologija koja omogućuje ostvarivanje konkurentske prednosti u području upravljanja odnosa s klijentima. Analizirana je primjena rudarenja podataka kroz teoretski i empirijski pristup. U teorijskom dijelu analizirane su prednosti i nedostaci tehnika rudarenja podataka, a u empirijskom djelu se primjenjuju na realnom skupu podataka

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Data mining as a tool for customer relationship management

Abstract

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Data mining as a tool for customer relationship management

Abstract

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