Business ethics as a predcondition to a business success

Poslovna etika je kodeks ponašanja kojega su profesionalci i poslovni ljudi međusobno prihvatili kao ispravan način ophođenja prema ljudima, te ona predstavlja moralnost koja se temelji na istinitosti i pravednosti stoga bi se itekako trebala koristiti u poslovanju. U poslovnom svijetu etičnost se očituje u izvršavanju preuzetih ciljeva za koje smo odgovorni drugoj strani. Međutim poznato je da u poslovnom djelovanju gotovo ništa ne činimo za opće dobro, već je tu prisutna i osobna korist, odnosno dobit. Upravo ta težnja za što većom dobiti zamagljuje pogled današnjim menadžerima pa na taj način često zaboravljaju na etiku, moralne vrijednosti i norme u poslovanju. Brojna poduzeća prakticiraju neetičko ponašanje, a opravdavaju ga sa brojnim izgovorima koji govore da jednostavno nisu imali drugog izbora, te smatraju da imaju pravo primjenjivati dvostruke kriterije. U poslovnoj etici često vlada „moral uspjeha“ što znači da je najvažniji uspjeh, ne uzimajući u obzir način njegova postignuća. Stoga poduzeća koja žele djelovati pravedno, razvijaju etički kodeks koji predstavlja važan prvi korak u uvođenju poslovne etike u svakodnevno poslovanje. Poduzeća koja primjenjuju etički kodeks ostvaruju bolje rezultate za razliku od onih koji ga ne primjenjuju te ukazuje na činjenicu da su djelatnici, koji rade u poduzećima s razvijenom etičkom kulturom, više lojalniji i angažiraniji u poduzeću te na taj način poduzeće dolazi do ostvarivanja većeg poslovnog uspjeha.Business ethics is a code of conduct which has been mutually accepted by professionals, entrepreneurs and business people the correct way of dealing with people. It is representing the morality which is based on truth and justice therefore it should definitely be used in business. In the business world, ethics is being reflected in performing the set of goals into reality and by which we are responsible to the other party. However it is known that in business almost nothing we do is for the common good but instead we do everything for our personal gain, mostly for profit. Exactly this pursuit and desire for a greater profit obscures the views of managers nowadays so in that manner they tend to forget about the ethics, moral values and norms in business. Many companies are practicing unethical behaviour and are justifying it with numerous excuses that say they just didn't had any other choice and believe that they have the right to apply double standards. In business ethics the „morality of success“ is ruling quite often which means that the most important is success, without taking into consideration the way of achieving it. Therefore, companies that want to act justly are developing a code of ethics which is representing an important first step in introduction of business ethics in the daily business operations. Companies that apply the code of ethics are performing better than those who don’t apply it and points to the fact that the employees who work in companies with developed ethical culture are more loyal and more involved in the company so having this in mind the company comes to achieving greater business success