The Use and Effectiveness of Corporate Social Responsibility in Croatian Companies

Društveno odgovorno poslovanje postalo je neizostavan dio strateškog poslovanja poduzeća u svijetu, ali i u Hrvatskoj. Najvažniji dijelovi DOP-a su odgovornost prema zajednici, briga za zaposlenike, briga o okolišu, ekonomska održivost te odnos prema dobavljačima i kupcima, odnosno potrošačima. U ovom radu potvrđeno je kako je u hrvatskim poduzećima važnost DOP-a prepoznata te da ga možemo pronaći u gotovo svim velikim poduzećima, ali i malim i srednjim. Za izradu ovog rada korištene su dvije istraživačke metode – anketa i intervju, kroz koje je ispitano mišljenje o DOP-u u malim, srednjim i velikim poduzećima. U istraživanju je sudjelovalo sveukupno 16 ispitanika, 1 ispitanica sudjelovala je u intervjuu te je 15 ispitanika sudjelovalo u anketi. Istraživanja su pokazala da u hrvatskim poduzećima DOP postoji, iako u nekima nije službeno uključeno u poslovanje kroz strategiju ili poseban odjel koji bi se time bavio. Utvrđeno je i kako u hrvatskim poduzećima postoji veliki interes i želja za provođenjem DOP-a.SUMMARY Corporate social responsibility has become an essential part of enterprises' strategic business in the world, but also in Croatia. Most important elements of CSR are responsibility for the community, care for the employees, environment responsibility, economic sustainability and relations with suppliers, buyers and users. This work has shown that Croatian enterprises have recognized importance of CSR and that it can be found in almost every large enterprise, but also in small and medium enterprises. To make this work done two researching methods have been used – a survey and an interview, in which have been examined opinions of CSR in small, medium and large enterprises. This research included 16 respondents, 1 respondent answered the interview, and the other 15 respondents participated in the survey. This research showed that there is CSR in Croatian enterprises, although some of them have not included it officially in their strategic management or some sort of organizational department which will manage it. It is confirmed that there is a strong interest and will in Croatian enterprises to implement CSR in their strategy