Application of business analysis in identification of business crises - case study

U radu je provedena poslovna analiza poduzeća Jamnica d.d. s aspekta eksternog analitičara radi identifikacije poslovne krize u promatranom razdoblju od 2010. do 2014. godine. Poslovna analiza je provedena kroz analizu unutarnjih i vanjskih činitelja poduzeća na temelju javno dostupnih podataka. Cilj je bio kroz tendenciju promjena različitih pokazatelja i njihove usporedbe s empirijskim vrijednostima donijeti zaključak o stanju krize u poduzeću. Analiza unutarnjih činitelja provedena je kroz analizu resursa i analizu sustava upravljanja, dok je analiza vanjskih činitelja provedena kroz analizu grane i analizu šire okoline (PESTLE analizom). Nakon svih provedenih analiza i dobivenih podataka zaključuje se da poduzeće Jamnica d.d. u promatranom razdoblju nije bilo u krizi.This paper is a result of a business analysis carried out on case of Jamnica d.d. from the aspect of external analyist for identification of business crisis in period from 2010. to 2014.. Business analysis was carried out through analysis of internal and external factors of the company based on publicly available data. The goal was to identify the existence of business crisis in company through comparison of financial indicators with their standard values. Internal analysis includes analysis of financial statements and management analysis, while external analysis includes analysis of industry sector and analysis of wider area (PESTLE analysis). After all conducted analysis it was concluded that Jamnica d.d. was not having a business crisis in the period from 2010. to 2014.