OMV group business strategy analysis : master's thesis

U ovom diplomskom radu nastoji se prikazati poslovanje OMV grupe kroz posljednjih nekoliko godina. Obrađene su osnove strateškog menadžmenta, počevši od utvrđivanja misije tvrtke do implementacije odabrane strategije. U radu su prikazani podaci o proizvodnji i rezervama nafte, plina i plinskog kondenzata OMV grupe u razdoblju od 2005. do 2010. godine. Opisana je opća struktura i organizacija tvrtke te rezultati poslovanja najznačajnijih poslovnih jedinica. Ujedno su izneseni i objašnjeni najbitniji strateški ciljevi tvrtke, pojedinih poslovnih jedinica te njihova implementacija i značaj. Opisane su trenutačne operativne aktivnosti tvrtke, uključujući najbitniji sadašnji i budući projekti te utjecaj krize i cijena nafte na poslovanje.Abstract: In this graduate thesis the business model, including the overall portfolio and activities of OMV group in the last few years have been described. The fundamentals of strategic management, ranging from the mission statement to the implementation of the chosen company strategy have also been described. This graduate thesis presents data on production and reserves of oil, gas and condensate in the period since 2005 to 2010. The general structure and organization of the company are described, including the operating results of the most important business units. The thesis also presents and explains the most important strategic objectives of the company including their implementation and significance. Major operational activities of the company are described, including the most important current and future projects, as well as the impact of the crisis and oil price on business activities