Business and marketing activities of The Association for the Blind of Međimurje County

Čovjek prima najviše informacija putem vida, što oko čini jednim od najvažnijih osjetnih organa. Sljepoća i slabovidnost jedan su od najučestalijih oblika invaliditeta i mogu dovesti do smanjenja kvalitete života kroz gubitak osobne neovisnosti i socijalne izoliranosti. U Hrvatskoj je 15.09.2017. godine bilo 5.923 slijepih osoba, koje su registrirane u Hrvatskom savezu slijepih. Računa se da je broj slabovidnih osoba 2 do 3 puta veći. Važnost udruga slijepih je u tome što su u svome djelovanju usmjerene na boljitak slijepih osoba u svim segmentima njihova života. Rad je prikaz saznanja o neprofitnom sektoru, udrugama te strategijama marketinga u istima. Osim toga, razmatrala se važnost udruga osoba s invaliditetom te primjeri udruga slijepih u Hrvatskoj i svijetu, iz kojih će biti vidljiv stupanj koji su pojedine od njih dostigle. Cilj ovog rada je utvrditi koje su marketinške mogućnosti udruga slijepih kako bi one mogle zadovoljiti potrebe svih dionika na koje su usmjere, a sve sa svrhom osiguranja veće samoodrživosti.Man receives the most information through vision, making the eye one of the most important organs of the senses. Blindness and visual impairment are one of the most common forms of disability and can lead to a decrease in the quality of life through the loss of personal independence and social isolation. In Croatia, September 15, 2017 there were 5,923 blind people registered in the Croatian Alliance of the Blind. It is estimated that the number of visual impairment people is 2 to 3 times higher. The importance of associations for the blind people is that their activities are aimed at improving the well-being of blind people in all segments of their lives. The paper presents an overview of the nonprofit sector, associations and marketing strategies in the same. In addition, the importance of associations of persons with disabilities and examples of associations for the blind in Croatia and in the world have been considered, from which the degree that some of them will reach will be visible. The aim of this paper is to identify the marketing opportunities for the associations for the blind so that they can meet the needs of all the stakeholders they are targeting, with the aim of ensuring greater self sustainability