Analysis of the success of new signed political parties in the Republic of Croatia

Kroz političku stranku, organizirana grupa ljudi, nastoji ostvariti i provoditi svoje ciljeve i ideje. U Hrvatskoj je za osnivanje političke stranke potrebno 100 punoljetnih poslovno sposobnih državljana. Svaka osnovana politička stranka u Republici Hrvatskoj upisiue se u Registar političkih stranaka. Svaki izbori su prilika da grupa organiziranih ljudi, sa idejama i energijom, kroz političku stranku nastoji ostvariti svoje sudjelovanje u odlučivanju i provođenje svojih ideja i ciljeva. Zbog toga je u Hrvatskoj, u kojoj postoji vrlo veliki broj političkih stranaka, vrijeme prije izbora ujedno i vrijeme učestalijeg osnivanja političkih stranaka. Opstanak i funkcioniranje novih političkih stranaka je različito. Pojedine političke stranke su osnovane i nikada nisu ostvarile neki zapaženiji rezultat, pojedine novoosnovane političke stranke uspijevaju na jednim izborima, međutim do drugih izbora nestaju, a pojedine postaju konstanta za političkoj sceni. Na uspjeh političke stranke na izborima i njen opstanak nakon izbora u velikoj mjeri utječe politička kampanja i politički marketing putem kojega se nastoji poboljšati podobnost jednog kandidata (političke stranke, programa) određenom izbornom potencijalu, približiti ga što je moguće većem broju birača, učiniti kod svakoga od njih bitnu i uočljivu razliku u odnosu prema drugim kandidatima i s minimalnim sredstvima optimizirati broj glasova koji je važan u toku kampanje. Iako se politički marketing u Hrvatskoj ne može uspoređivati sa razvijenim zemljama, svakim danom i svakim novim izborima političke stranke i političari su sve svjesniji važnosti i utjecaja koji ima političkih marketing kako za postojeće stranke i kandidate tako i za one novoosnovane. Upravo je analiza uspjeha novoosnovanih političkih stranci u Republici Hrvatskoj tema ovog završnog rada.Through a political party, an organized group of people strives to achieve and implement their goals and ideas. To establish a political party in Croatia, it is required 100 business capable citizens. Any established political party in the Republic of Croatia is registered in the Register of Political Parties. For organized people with ideas and energy, each election is a chance to pursue their ideas and goals through its political party and to participate in decision-making. For this reason, in Croatia, where there is a very large number of political parties, the time before elections is also the time of more frequent establishment of political parties. The survival and functioning of new political parties is different. Some political parties have been established and have never achieved a more remarkable result, some newly-formed political parties succeed in one election, but at other elections disappear, and the individual becomes a constant at the political scene. The political party's success in the elections and its survival after the election is largely influenced by the political campaign and political marketing that seeks to enhance the eligibility of a candidate (political parties, programs) of the electoral potential, to bring it closer to a greater number of voters, noticeable difference in relation to other candidates or opponents and by minimal means optimize the number of votes that is important during the campaign. Although political marketing in Croatia can not be compared with developed countries, every day and with every new election, political parties and politicians are increasingly aware of the importance and impact of political marketing, both for existing parties and candidates as well as for newly established and newly emerged. This paper will analyze the success of newly founded political parties in the Republic of Croatia, and that is the theme of this final work