Encouraging creativity through leadership and motivation

U današnjoj svakodnevici organizacije se susreću sa sve većom konkurencijom te na sve teže načine ju uspijevaju pobijediti. Budući da je tržište iznimno nemilosrdno po tom pitanju, poseže se za različitim sredstvima uspjeha. Iz tih razloga moderni menadžeri nastoje stimulirati svoje suradnike kako bi oni bili proaktivni te ih usmjeravaju k cilju. S obzirom na navedeno, razvili su se brojni pristupi koji se koriste u svrhu ostvarenja ciljeve, a najznačajniji su pristupi kreativnosti i inovacije. Upravo oni daju najbolje rezultate jer rješavaju problem na nove načine. Znajući to moderni menadžment upravo poseže za ovim pristupima te nastoji na efektivan način ostvariti organizacijske ciljeve. Kako bi im se pomoglo brojni stručnjaci su razvili razne metode poticanja kreativnosti koje osobe mogu koristiti. U ovom završnom radu analizirane su različite metode poticanja kreativnosti koje moderni menadžment sve više koristi bilo da žele stimulirati jednu osobu ili grupu osoba. Metode poput: analize u devet koraka, imitacije, mentalnih mapa, mislećih šešira, igranja uloga, slobodnih asocijacija, podsjetnika i metafora, prisilnih veza, procedura, značajnih pitanja, smiješnih pitanja, input-output metode, izleta mašte, rastavljanja pitanja na dijelove, oluje mozgova (brainstorminga), zapisivanja misli (brainwritinga), delfi metode, hekatona (hackathona) te sinektike. Također su provedena istraživanja kako bi se ispitala njihova učinkovitostNowadays companies are facing bigger competition than ever and it’s especially hard to win. Considering that today’s market does not forgive mistakes, it’s common to do anything just so the company would succeed. Therefore, modern management is making their best efforts in trying to stimulate their coworkers so they would be proactive and achieve company goals. That is why various techniques were developed which help in achieving goals, while the most important ones are those related to creativity and innovation. With that being said, it is easy to notice that techniques related to creativity and innovation give the best results because they solve problems in new ways. That is why modern managers are using them to achieve company goals in the most effective ways. In addition to help them experts made various methods that are boosting creativity in a person. In this final paper were analysed those methods which modern management usually uses to increase creativity in a single person or a group. Methods like: nine-step analysis, imitation, mental mapping, six thinking hats, role playing, free associations, reminders and metaphors, forced connections, procedures, significant issues, funny questions, input-output analysis, excitement of imagining, disassembling question on parts, brainstorming, brainwriting, delphi method, hackathon, and synthetics. Studies have also been conducted to investigate their effectiveness