A semiotic analysis of identity in the New Media - a mode of self-presentation in the Social Networking Sites

Rad se bavi semiotičkom analizom identiteta u novim medijima, odnosno načinom prezentacije sebe na društvenim mrežama. Pri tome je napravljena analiza sadržaja i semiotička analiza profila na društvenim mrežama, iz kojih se kasnije interpretiraju rezultati te donosi konačan zaključak.The thesis deals with the semiotic analysis of the identity of the new media, and modes of self-presentation on social networking sites. The content analysis and semiotic analysis of profiles on social networking sites have been conducted, subsequently interpreting the results and drawing the conclusions