Influence of the globalization on the cultural and creative industries

Globalizacija obuhvaća sve kulture i civilizacije, a njezino uporište zasnovano je na tržišnoj strukturi, internacionalizaciji poslovanja i standardizaciji u užem i širem smislu. Ona nameće nužnost promjene sustava vrijednosti i redefiniranje identiteta (ili, često, jačanje identiteta), što predstavlja njenu kulturnu dimenziju. Kulturne i kreativne ekonomije biti će u skorijoj budućnosti, ako ne temelj, onda svakako jedan od temelja o kojem će ovisiti ekonomski razvoj neke zemlje. Ovo područje obilježava visoki rizik, u pogledu radnih mjesta i zaposlenosti, te je proizvodnja zapravo simbolička proizvodnja. Kulturna i kreativna industrija obuhvaća područja i djelatnosti koji ostvaruju najbržu stopu rasta u EU i svijetu. Kreativne i kulturne industrije obuhvaćaju arhitekturu, dizajn, umjetnost, oglašavanje i tržišno komuniciranje, izdavaštvo, glazbu, film, zanate, muzeje, knjižnicu i baštinu, elektoničke medije, računalne programe, igre i medije, te fotografiju.Kreativna ekonomija sastoji se od transakcija kreativnim proizvodima. Koncept kreativne ekonomije zasad najbolje može opisati sve aspekte procesa proizvodnje, distribucije i potrošnje kulturnih i kreativnih dobara i usluga na globalnoj razini. Mikro, mala i srednja poduzeća su nositelji kulturnih i kreativnih industrija, a preduvjeti za razvoj tih industrija su obrazovanje, premrežavanje, suradnja i praćenje, te širenje na međunarodna tržišta. U Republici Hrvatskoj, one nisu novina, ali još uvijek se ne ulaže dovoljno u njihGlobalization encompasses all cultures and civilizations, just as it rests on the market structure of relationships, and standardization. What has come about involves changing the value system and redefining identity, that is, the process is called a globalized culture. Cultural and creative economies will be in the near future, if not the foundation, then certainly one of the foundations upon which economic development of a country will depend. This area is characterized by high risk in terms of jobs and employment, and production is actually symbolic production. The cultural and creative industries employ the largest number of highly educated people. They are the latest industry data with the fastest growing rate in Europe and the world. Creative and cultural industries include architecture, design, art, advertising and market communication, publishing, music, film, crafts, museums, libraries and heritage, electronic media, computer programs, games and media, and photography. Creative economy consists of transactions with creative products. The concept of creative economy can best describe all aspects of the process of production, distribution and consumption of cultural and creative goods and services globally. Micro, small and medium-sized enterprises are the carriers of cultural and creative industries, and the prerequisites for the development of these industries are education, promotion, cooperation and monitoring, and expansion to international markets. In the Republic of Croatia, they are not a rarity, but they still do not invest enough in them