Marketing in a tourism

Marketing u turizmu ima važnu ulogu. Marketing omogućava promidžbu proizvoda na tržištu i omogućuje uspjeh unatoč visokoj razini konkurentnosti. Marketing kao djelatnost dobiva na važnosti posljednjih nekoliko desetaka godina kao aktivni sudionik u procesu tržišta. Razvojem interneta, marketing prebacuje fokus svog djelovanja na internetsko oglašavanje i promidžbu turističkih objekata. Većina turista bukira svoje smještaje ovisno o zadovoljavajućim parametrima upravo putem interneta. Hrvatska bilježi porast turista svake turističke sezone, o čemu se mora voditi briga kako bi se kvaliteta održala sukladno s kvantitetom. Društvene mreže imaju veliku ulogu u oglašavanju manjih privatnika, poput soba i apartmana, dok veći turistički objekti imaju vlastite internetske stranice. Većina objekata oglašava se putem internetskih platformi predviđenih za oglašavanje u turizmu poput Booking-a i Airbnb-a. Turizam donosi Hrvatskoj veliku dobit, stoga se mora ozbiljno voditi briga o eliminiranju svih potencijalnih prijetnji i poboljšanju svih kritičnih faktora unutar samog turizma.Marketing in a tourism has a great role. Marketing enables advertising and promotion of products on the market and it leads to success despite of high level of competition. Marketing becomes very important through last few decades because of active participation on the market. Thanks to the development of the internet, marketing switches its focus to the advertising on the Internet and promotion of tourism-related facilities. The most of tourists reserve their facilities online, depending on an agreed parameters. The number of tourists in Croatia increases every year, which has to be considered in order to maintain the quality and the quantity on the same level. Social medias have a huge role in advertising, especially rooms for tourists and apartments, while bigger tourism-related facilities have their own web sites. The most of tourist facilities are advertised on platforms made for promotion of tourism facilities, such as Booking or Airbnb. Tourism makes a huge profit in Croatia so it has to be seriously considered how to improve critical zones and remove obstacles that may threaten the further progress