FACEBOOK AS A MEDIA COMMUNICATION TOOL

Razvojem tehnologije i interneta sve je veća dostupnost i popularizacija društvenih mreža koje se ustaljuju u našem životu i postaju naša svakodnevica. U ovom diplomskom radu su malo pobliže istražene i analizirane društvene mreže, tj. Facebook-a kao jedna od najpopularnijih platformi danas. Facebook iz dana u dan sve više raste i ima više od 1.550,000,000 aktivnih korisnika. U zadnjih par godina sve većim širenjem i integriranjem sa drugim društvenim mrežama ( Instagram i YouTube ) on postaje jednom od najvažnijih platformi za društveno, privatno, ali i poslovno komuniciranje. Odnosi među tvrtkama i odnosi tvrtke s klijentima, također i sve vrste međuljudskih odnosa, te velika količina informacija govore nam da je Facebook danas postao puno više nego što je to bila početna ideja njegova osnivača. Detaljnom analizom i primjerima istražit ćemo kako to da je Facebook već 13 godina najpopularnija društvena mreža, te kakve sve oblike komunikacije pronalazimo na toj platformi.Through the development of technology and the Internet, we have witnessed increased accessibility and popularization of various social networking sites which have inevitably entered our lives and have also become a part of our everyday life. This master's thesis presents research done in social media and the analysis of the same, with a specific reference to Facebook, as one of the most popular social media sites today. Facebook has been constantly growing over time and today has more than 1.550,000,000 active users. In recent years, through massive expansion and integration with other social media sites such as Instagram or YouTube, it has become one of the most important platforms for social, private, but also business communication. Business relationships with other companies, client relationships, all kinds of social interaction as well as a substantial amount of information prove that Facebook has become so much more than it was initially intended by its founder. By way of detailed analysis and examples we will try to research the phenomenon of Facebook and the fact that still, thirteen years after it was founded, it is the most popular social media site. We will also present all sorts of communication that can be found on it