THE IMPACT OF SOCIAL NETWORKS ON BUSINESS

Društvene mreže promijenile su ili značajno narušile neke stare poslovne modele, ali stvorile i brojne nove prilike. Promjena je posebno očita u „tradicionalnim“ medijima, a brojna tehnološka poduzeća su stvorena i prosperiraju zbog društvenih mreža. U industriji roba široke potrošnje izrazito su se promijenili načini komunikacije, marketinga, funkcioniranja službe za korisnike i plasiranja proizvoda. Sve te funkcije djelomično se mogu obnašati putem društvenih mreža. Najuspješnija poduzeća današnjice upravo su integrirana poduzeća koja aktivno involviraju potrošače i intenzivno koriste društvene mreže.Social networks have changed or considerably disturbed some old business models, yet they have created numerous new opportunities. The most obvious change is the one in the “traditional” media, and a lot of technology companies have been started as well as prospering due to social networks. The consumer goods sector has distinctly changed its way of communicating, marketing, the way its customer service functions and launching of a product. All those functions can be partially done through social networks. The most successful contemporary companies are actually integrated companies which involve consumers actively and use the social network intensively