Marketing plan and the strategy of introducing craft beer on the market

Izradom marketinškog plana poduzeće se priprema na uvođenje novog proizvoda ili marke na tržište, ili već postojeći proizvod izradom plana unapređuje na tržištu. Marketinški plan opisuje strateške ciljeve poduzeća ili organizacije koji će se postići putem specifičnih marketinških strategija i taktika, uz potrošača kao polaznu točku. Da bi se marketinški plan mogao primjenjivati, potrebno je svaki element marketinškog plana detaljno opisati i uskladiti sa svim odjelima unutar poduzeća. Marketinškim planom definira se tržište, strategija i taktike, definiraju se potrebe potrošača koje će privući i zadržati iste, predvidjeti dolazeće (iznenadne) promjene, detaljno upoznati elemente okruženja u kojemu poduzeće posluje kao i samu konkurenciju, te osigurati sustavnost u poslovanju, tj. unaprijed definirati jasne i transparentne ciljeve poduzeća.By developing a marketing plan, the company is preparing to introduce a new product or brand to the market, or the existing product by developing a plan is being promoted in the market. The marketing plan describes the company's or organization strategic goals that will be achieved through specific marketing strategies and tactics, along with consumers as the starting point. In order for the marketing plan to be implemented, every element of the marketing plan should be described in detail and aligned with all departments within the enterprise. The marketing plan defines the market, strategies and tactics, defines the needs of consumers that will attract and retain the same, anticipate upcoming (sudden) changes, detail the elements of the environment in which the company operates as well as the competition itself, and ensure systematic business, ie. in advance to define clear and transparent business goals