THE INTERNATIONALIZATION OF THE AGRICULTURE AND FOOD INDUSTRY

Poljoprivredna proizvodnja i prehrambena industrija ključni su potencijal razvoja hrvatskog gospodarstva. Iznimno brz razvoj tehnologije, komunikacijskih sustava i svjetske trgovine, dovodi do smanjenja različitosti među pojedinim tržištima. Internacionalizacija poslovanja postaje važan preduvjet za daljnji rast i razvoj svakog poduzeća, osim toga je i veoma zanimljiv predmet istraživanja u posljednjih nekoliko desetljeća.Agricultural production and food industry are potential for development of the Croatian economy. Rapid development of technology, communication systems and global trade, leads to a reduction of differences between markets of foreign lands. Markets are becoming more similar. The internationalization of business has become an important prerequisite for further growth and development of each company. Those factors are very interesting subject of research in recent decades