QUALITY MANAGEMENT AS A STRATEGY OF INCREASING COMPETITIVENESS

Najvažniji ekonomski cilj je osigurati maksimalni povrat na uložene investicije. S obzirom da je ulaganje u ljude investicija u poslovanje i razvoj, najveći povrat na nju organizacije ostvaruju njihovom upotrebom i razvijanjem. Također je vrlo bitno osigurati pravi broj ljudi, prave kvalitete u pravo vrijeme i na pravom mjestu i na pravi način ih iskoristiti za ostvarivanje organizacijskih ciljeva. Puno ljudi danas ima krivu percepciju o kvaliteti, jer kvaliteta ne predstavlja koliko se neki proizvod sjaji, koliko mogućnosti ima niti koliko košta. Kupac koji kupuje određeni proizvod ili koristi određenu uslugu ima jasno definirane potrebe i očekivanja. Ispunjenje ili zadovoljenje spomenutih očekivanja i potreba jest ono što određuje kvalitetu nekog proizvoda ili usluge. Kvaliteta proizvoda nije više stvar izbora već uvjet za opstanak. Kvaliteta je ključan dio poslovanja, koja ima sve veću ulogu u poslovnom svijetu. Ukoliko poduzeće dovoljno vodi računa o kvaliteti, to će mu omogućiti uspješno poslovanje u svim segmentima.The most important economic goal is to ensure maximum return on invested investments. Given that investment in people's investment in business and development, the greatest return on their organization is through their use and development. It is also very important to ensure the right number of people, the right quality at the right time and in the right place and to use them in the right way to achieve organizational goals. A lot of people today have a bad quality perception because quality doesn’t represent how much a product is shining, how much the opportunity is or how much it costs. A buyer who buys a particular product or uses a particular service has clearly defined needs and expectations. Fulfilling or meeting these expectations and needs is what determines the quality of a product or service. Product quality is no longer a matter of choice but a condition for survival. Quality is a key part of business that has an increasing role in the business world. If the company takes sufficient account of the quality, it will enable it to succeed in all segments