Political Rhetoric of Zoran Milanović

Tema ovog rada politička je retorika Zorana Milanovića. Retorika je govornička vještina, umijeće i teorija govorenja. Svoje korijene retorika započinje u antičkoj grčkoj, a nastaje u okviru javnog života gdje su se pred sudski,političkim i drugim skupovima redovito održavala govornička natjecanja. Ciceron je bio najveći rimski govornik i on je retoriku definirao kao umijeće govorenja prilagođenog za uvjeravanje. Glavna zvijezda ovog rada je bivši premijer i šef SDP-a Zoran Milanović i njegova politička retorika. Njegov politički jezik je dominantan i agresivan, a njegovi nastupi izazvali su kritike ne samo stručnjaka već i javnosti koja je burno reagirala. Učinak kontroverzne političke retorike Milanovića ostavlja velike posljedice iza sebe – gubitak vjerodostojnosti. Frustrirana hrvatska javnost nije se znala nositi s njegovom retorikom, a s druge strane Milanović je zaboravljao razlike između privatnog i javnog govora te ih je u svojim nastupima često ili gotovo uvijek kombinirao. Nespretne izjave, cinične i ironične usporedbe te diskreditiranje i ostale ranije već spomenute taktike Zorana Milanovića, nekada su rezultat njegove, odnosno ljudske nespremnosti u određenom trenutku. Glasnogovornici i spomenuti PR stručnjaci upravo i služe tome da pomognu političarima i javnim osobama da poboljšaju retoričke sposobnosti te da nauče komunicirati s javnošću i jedni s drugima. Je li političarima dozvoljeno da budu nespremni i nespretni u određenim trenucima i na koji način doprijeti do javnosti koja je u Hrvatskoj gotovo u potpunosti izgubila povjerenje u političare – to trebamo upitati sami sebe. Iz svega navedenoga, ne mogu zaključiti da je Zoran Milanović loš govornik, ali mogu zaključiti da mnogi njegovi nastupi nisu bili profesionalni te su izlazili iz okvira političkog jezika i političke komunikacije.The topic of this paper is the political rhetoric of Zoran Milanović. Rhetoric is the oratory skill, the art and the theory of speaking. Rhetoric dates back to the Ancient Greece and it developed as a part of public life where speaking contents in front of juidical, political, and other gatherings had been held regularely. Cicero was the greatest Roman orator who defined rhetoric as the art of speaking adapted to persuasion. The focus in this paper will be on the former prime minister and the leader of the SDP Zoran Milanović and his political rethoric. His political language is dominant and agressive, and his performances have sparked criticism not only from the experts but also the general public who reacted explosively. The effect of the controversal political rhetoric of Milanović leaves big consequences behind - the loss of credibility. Frustrated Croatian public couldn't deal with his rhetoric, but on the other hand, Milanović has been forgetting the difference between the private and the public speeches, and he often or almost always combined them. Clumsy statements, cynical and ironic comparisons as well as discrediting and other previously mentioned tactics of Zoran Milanovic, sometimes are a result of his, or human in general, non-readiness in a particular moment. Spokespeople and mentioned PR experts serve to help politicians and public figures to improve their rhetorical skills and to learn to communicate with the public and with each other. Is it allowed for politicians to be unprepared and clumsy at times and how to reach out to the public which, in Croatia, almost completely lost confidence in politicians - these are the questions we need to ask ourselves. From all mentioned, I can't conclude that Zoran Milanović is a bad speaker, but I can conclude that many of his performances were not professional and they went out of the framework of political language and political communication