Sale and distribution possibilities of lavander products in the case of family farm Sabados from Vukovar

Za uzgoj ljekovitog bilja postoji sve veći interes. U kontinentalnom dijelu Hrvatske postoji porast broja proizvođača kako ljekovitog bilja, tako i lavande. Najčešći način distribucije proizvoda od lavande je direktnom prodaja, putem društvenih mreža te putem usta do usta. Na OPG-u Sabadoš osim što uzgajaju lavandu, proizvode ulje lavande, hidrolant i mirišljave vrećice od suhog cvijeća lavande. Ne postoje veliki problemi u prodaji proizvoda od lavande na OPG-u Sabadoš jer nemaju konkurenciju, tj. nema drugih registriranih uzgajivača lavande osim njih. Također nemaju problema sa konkurencijom koja se nalazi u trgovačkim centrima, jer se su stekli povjerenje kupaca te imaju pristupačnije cijene i kvalitetu. Najveći problem im predstavljaju korovi u usjevu koje najčešće rješavaju mehaničkim putem. Lavanda im je posijana na parceli veličine 1ha.There is a growing interest for cultivation of medicinal herbs.The number of manufacturers of medicinal herbs, so and lavender, is increasing in the continental part of Croatia. The most common method of distributing products of lavender is through direct sale, but there is also a way of promoting the same products through social media and by word of mouth. On the OPG Sabadoš apart from cultivation of lavender, there is also manufacturing of oil, hydrolant and scented bags of dried lavender flowers. There are no major problems in the sale of products of lavender on OPG Sabadoš because they have no competition, ie. there are no other registered lavender growers except them. Also, they don't have problems with the competition which is located in shopping centers because they have gained the trust of customers and have affordable prices and quality. The biggest problem they have are weeds in the crop and as it's difficult to get rid of them, they usually solve that problem in mechanical way. They have lavender planted on a plot of 1 ha