A Thin (But Clear) Limit Between Public Relations and Marketing

Završni rad bavi se problematikom odnosa između marketinga i odnosa s javnošću. Rad je najprije definirao i prikazao povijesni razvoj kako jednog, tako i drugog područja. Potom su iznešene glavne razlike. Marketing je kao područje usmjeren na sam proizvod i (potencijalnog) kupca, dok se odnosi s javnošću bave osiguranjem dobrih odnosa između tvrtke i svih njenih javnosti. Marketing prodaje proizvod, odnosi s javnošću "prodaju" ugled. Nakon razlika, u radu su navedene i objašnjene i sličnosti između marketinga i odnosa s javnošću. Osim toga, na konkretnim i lokalnim primjerima prikazani su dobar i loš marketing te dobra i loša PR komunikacija. U konačnici, u zaključku se nameće teza kako sama granica između ova dva područja nije toliko bitna, dok god i jedna i druga strana rade skupa pridonoseći konačnom cilju tvrtke ili organizacije kojoj pripadaju.The main aim of this final thesis was to focus on the question of the relationship between marketing and public relations. To start with, the paper defined and exemplified the historical development of both areas. Following that, several key differences were listed. While marketing focuses on the potential buyer and the product itself, public relations aim to secure a good standing between the company and the general public. One could say that marketing sells the product, while PR "sells" reputation. Following the differences, the paper listed and explained various similarities between marketing and PR. In addition to that, instances of good and bad marketing and PR communication were shown using concrete local examples. In conclusion, one can assume that the distinction between these two areas is not of much importance, as long as both sides work together to contribute to a common goal of the company or organization they belong to