Social responsibility of public companies

Povezivanjem svih djelova svijeta, brzim protokom informacija i napretkom civilnog društva imidž poduzeća formiran od strane javnosti postao je jedna od najvažnijih konkurentskih prednosti poduzeća. Društvena odgovornost igra veliku ulogu u izgradnji imidža poduzeća te se manifestira u odnosu poduzeća prema svojim zaposlenicima, dobavljačima, potrošačima, a isto tako i zajednici u kojoj posluje te okolišu na koji utječe. Društveno odgovorna poduzeća svojim poslovanjem zadržavaju kvalitetne radnike te im omogućavaju motivirajuću okolinu. Društvena odgovornost javnih poduzeća ne razlikuje se po mnogočemu od društvene odgovornosti privatnih poduzeća. Javna poduzeća u vlasništvu su države pa se od njih očekuje da svojim ponašanjem doprinose zajednici i više nego privatna, što često nije slučaj. Osim pozitivnog utjecaja na svoj imidž, društveno odgovornim ponašanjem poduzeća često posluju racionalnije i efikasnije od onih tradicionalnih.By connecting whole world with the rapid flow of information and the progress of civil society, the company's image formed by the public has become one of the company's most important competitive advantages. Social responsibility plays a major role in building corporate image and manifests itself in company relations towards its employees, suppliers, consumers, as well as the community in which it operates and the environment it affects. Socially responsible businesses are trying to keep their quality workers and provide them with a motivating environment. Social responsibility of public companies is not very different than the social responsibility of private companies. Public companies owned by the state are expected to contribute to the community even more than private ones, which isn't often the case. In addition to positive impacts on their image, socially responsible behavior of companies often operates more rationally and efficiently than traditional ones